There is just so many bikes, grips, tyres, pedals, shirts and everything else that it just makes your face hurt looking at it all, let alone reading everything. But even at a skim it's interesting looking at just how different the two brands are. Fit's all quality photos and minimal layout while Eastern just piles as much shit as they can in there with photos that look like they've been taken by your mum and graphics laid out by your dad. That's harsh, but my point is that they do things completely differently, yet both sell a shitload of bmx paraphernalia.
This pretty much sums up the difference:
Absolute chaos...
...v.s Absolute clean
And when it comes to the words, I'd say Eastern has crammed about 2000 into the first few pages, including a detailed analysis of how to identify whether you're a "Beginner, Intermediate, Expert, Pro and Team" rider and a very scientific chart to decide upon your TT length. But there is also a dark side to all this information that no kid will ever read:
Since you still didn't read it, you wouldn't have seen that bit that warned of other brands hiding subpar products behind flashy advertising. Is that code for "read on to find flashy products behind subpar advertising?"
This pretty much sums up the difference:
Absolute chaos...
...v.s Absolute clean
And when it comes to the words, I'd say Eastern has crammed about 2000 into the first few pages, including a detailed analysis of how to identify whether you're a "Beginner, Intermediate, Expert, Pro and Team" rider and a very scientific chart to decide upon your TT length. But there is also a dark side to all this information that no kid will ever read:
Since you still didn't read it, you wouldn't have seen that bit that warned of other brands hiding subpar products behind flashy advertising. Is that code for "read on to find flashy products behind subpar advertising?"
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